In the vegetable protein market, the importance of textured vegetable protein buy

 Abstract: The Textured Vegetable Protein Market is estimated to be valued at USD 1.1 billion in 2020 and is projected to reach USD 1.5 billion by 2025, recording a CAGR of 6.2%, in terms of value. The growing demand for meat alternatives, as well as the increase in health awareness among consumers, are propelling the demand for textured vegetable protein. With the advancement of new technologies and innovative experiments in the food and beverage sector, the usage of textured vegetable protein has been dominant in the North American market, due to rise in vegan and flexitarian population, whereas the Asia Pacific region is growing fastest owing to new technologies and increase in the export of food and beverages.

Keywords: textured vegetable protein, purchase, meat substitutes, manufacturer

Related products for this article: Textured vegetable protein (TVP)


Drivers: Growing adaption of meat alternatives among consumers

Textured vegetable protein obtained from various sources such as soy, wheat, and pea has been adaptive among the food manufacturers, as it poses as a meat alternative with functional and nutritional characteristics. Also, it has witnessed high rates of adoption among consumers, as it replicates the characteristics of meat products, such as sausages, burger patties, nuggets, and crumbles, with a similar texture and flavor. Meat alternatives contain protein from plants and are formulated to providing an option for non-meat consumers. Flexitarians have been actively working to reduce meat consumption in their diets and are emerging as a larger potential consumer segment. This has increased the production of meat alternatives that closely match the consumer eating experience of beef, chicken, and other animal-based products.

According to Animal Legal Defense Fund, in the US, every year, more than 9 billion animals are raised and killed on factory farms. The factory farm system has contributed to a range of problems, from increasing antibiotic resistance to the climate crisis. The consumer inclination toward meat alternatives can mitigate animal-sourced food to a huge percentage. Meat alternative manufacturers, such as Beyond Meat (US) and Impossible Foods (US), have witnessed a surge in sales of meat alternatives, due to a shortage of beef and pork during the COVID-19 pandemic. Beyond Meat (US) reported its first-quarter net revenue spike of 141 % to more than USD 97 million in 2020, compared to the previous year USD 40 million in 2019. 

Meat alternatives manufactured using textured vegetable protein are primarily obtained from plant-based sources. They offer functional benefits to the consumers, as consumption of meat alternatives may avoid the cancer risks of red meat. Texture and flavor have been the significant specifications needed to bolster the rising demand for meat alternatives among the consumers. According to a study published by the Good Food Institute (GFI) in 2019, the taste of the meat alternatives would be the big make-or-break factor to boost the demand for meat alternatives. Therefore, a textured vegetable protein with meat-like texture and flavor can pose as a driving factor during the forecast period. 

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