How can plant meat products become more popular in the market?

Nowadays, the plant-based concept is becoming more and more popular, and the plant meat market is developing in full swing. With the increase in the number of entrants, while the plant meat market continues to expand, there are still some issues that need to be paid attention to.

When consumers choose plant-based meat, they also pay attention to whether it is delicious or not. This will be the key to a company's foothold in the plant-based meat market. In addition, in the entire market, the consumption scene of animal meat is very extensive, and the development of plant meat also needs to be close to the eating habits and consumption needs of consumers. Another point is that in the future, plant meat will continue to develop towards health, and products must also be continuously optimized.


The number of entrants continues to increase

Plant-based food is undoubtedly a hot word in the current food field. Among them, plant-based food represented by plant meat is developing rapidly, the market scale is expanding, and the number of entrants is constantly increasing.

Since the past few years, plant meat has frequently appeared in the eyes of consumers, and plant meat has not stopped in 2021.

According to Markets and Markets forecasts, the global plant meat market is expected to grow at a compound growth rate of approximately 15.0% per year, and will reach US$27.9 billion by 2025, with the Chinese market growing fastest.

From the research data with development potential, the influx of top players and capital, it has to be said that plant meat is an attractive and good track. However, it is worth mentioning that although plant meat is very popular on the supply side, it is still insufficient in terms of consumption. In the process of continuous development of plant meat, there are still some "thresholds" that need to be crossed to allow plant meat to get more attention.

1. "Delicious" is the key factor.

There are many labels for plant meat, including "health", "environmental protection" and "innovation", but for consumers, "deliciousness" is still a key factor in choosing plant meat.

In the "Food Investment and Financing Sub-forum" of the FBIF2021 Food and Beverage Innovation Forum, some company founders mentioned that 50% of consumers are interested in delicious food and 27% of consumers are the first to pay attention to the motivation for repurchasing plant meat. Healthy, 14% of consumers chose Trendy.

Click to enter the details pag

评论

发表评论

此博客中的热门博文

How to use enzyme technology to modify soy protein?

图片
 According to market needs, through the selection of different proteases, the adjustment of process conditions and the degree of hydrolysis, a variety of products with different functional characteristics can be developed and produced. (1)Injectable protein isolate :  The product is used in the salted solution for injection of whole meat products, which can reduce the cooking loss of meat products and improve the quality of individual rows and cut surfaces of meat products. Since the product is usually added in a relatively small amount, below 3%, it is not necessary to strictly control the bitterness. Such products are required to have a lower viscosity, and at the same time, the increase in foaming properties and the decrease in gel properties must be controlled within a certain range. The viscosity is mainly determined by the molecular mass of the protein. The greater the molecular mass, the greater the viscosity. 80% of soybean protein has a molecular mass of more than 100,000 and
阅读全文

Use of soy silk drawing protein

图片
The soy silk drawing protein is a fibrous plant protein with a texture similar to muscle fiber formed by the production and processing of soy protein through a special process. The classification of soy silk drawing protein is divided according to its structure. There are thick silk type, thin silk type, soft silk type, hard silk type, smooth silk, astringent silk, etc. According to the different silk structure and the tensile strength of the silk, how much A combination of plant silk protein can be used to produce ham sausage, minced meat, beef jerky and canned food. The taste of the food is basically the same as ordinary meat food, but the price of plant silk protein is only 1/of the lean pork. 5. The protein content is equivalent to 2-3 times that of fish, meat, and eggs.
阅读全文