If 10% more people choose plant-based meat, it will be equivalent to planting 2.7 billion trees


According to new research, if 10% of animal meat intake were switched to plant meat, up to 38 million hectares of land could be freed up globally — an area even larger than the size of Germany. The study also found that reducing animal meat consumption would also significantly improve other environmental indicators, such as reducing water waste and reducing carbon emissions.

The study, released in late October, was carried out by Zurich-based alternative protein investor Blue Horizon Corporation and PricewaterhouseCoopers (PwC), one of the Big Four accounting firms. The study explores the environmental footprint of different meats and the extent to which replacing animal products with plant-based foods can impact the planet. The study said: If the world replaced 10% of meat with plant-based meat by 2030, we would reduce carbon dioxide emissions by 176 million tons, free up 38 million hectares of land, and reduce water use by 8.6 billion cubic meters.

To visualize this impact, the reduction in carbon emissions is equivalent to planting 2.7 billion trees, vacating a larger area of land than Germany, and saving water to supply everyone in New York State for 5 years. The figures were derived by measuring the environmental impacts of different production methods for chicken, eggs, pork and beef in different regions, and then comparing these impacts with plant-based meat alternatives.

On average, plant-based meat emits a third of the greenhouse gas emissions, half the land use, and far less water use than animal meat.

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