Plant-based ice cream is growing fast

Consumers around the world are fascinated by plant-based innovations, and ice cream is no exception. New research from Mintel’s Global New Product Database (GNPD) shows that plant-based ice cream is making up an increasing proportion of global ice cream product launches, accounting for 7% of all product launches over the past 12 months, more than three Double the previous 3%).

Highlights:

—Plant-based ice cream accounts for 7% of all global ice cream product launches

—Japan overtakes US as global ice cream innovation leader

—16% of Britons would eat more ice cream if ice cream had added protein


When it comes to plant-based flavor innovations, chocolate (26% of innovations over the past 12 months), vanilla (11%) and coconut (9%) remain the most popular.

Meanwhile, 12% of UK adults agree that Covid-19 has made plant-based diets more attractive, almost doubling (23%) among adults under 25.

Plant-Based Ice Cream in Japan

Over the past five years, Japanese ice cream innovation has gone from strength to strength. Japan accounted for 7% of global product launches in 2015/16, but innovation has exploded since then, and currently Japan contributes one-tenth (10%) of product launches, surpassing the US as the global ice cream innovation leader. Meanwhile, the US currently accounts for 9% of new product launches, relegating to second place.

With a 6% share of global ice cream innovation, Germany is the number one ice cream innovator in Europe and third in global innovation, while the UK has a 4% share.

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