Consumers' concerns about health and sustainable development have promoted the rapid development of plant protein


Experts point out that consumerscontinued growth in interest in health and sustainability will drive the booming development of plant-based food and beverages.

The SPINS report shows that the plant-based market is growing at an annual rate of 29%. SPINS said this is almost double the 15% growth rate of the overall food and beverage market.

Likewise, plant-based protein products are growing twice as fast as animal protein products in most segments. Experts expect this trend to continue as more people look for healthier, more natural products.

Plant-based products are no longer niche. This has prompted large CPG companies to re-plan and innovate new product lines. Consumers are turning to plant-based products for many reasons, but the two reasons we hear most often are that plant-based products are considered better for their health and the planet.

A June 2020 International Food Information Council (IFIC) survey reported that nearly 70% of consumers believe that plant-based protein is the healthiest; 24% said they eat more plant-based dairy products; Cargill noted that more than 40% of people believe that plant-based products are healthier than non-plant-based products. In addition, sustainability is also an important factor in consumers choosing plant-based products.

In addition to health and sustainability, the pandemic itself has boosted interest in plant-based products. According to the IFIC Food and Health Survey, 85% of Americans have changed their eating habits due to the epidemic, with 28% eating more protein from plant sources, 24% eating more plant-based dairy products, 17 % of people are eating more plant-based meat alternatives.

Click to enter the details pag

评论

此博客中的热门博文

Use of soy silk drawing protein

How to use enzyme technology to modify soy protein?