The novel protein market is at an inflection point and is expected to soar at a CAGR of 12.6% during 2022-27
Driven by corporate entry, a surge in product innovation, and favorable government policies, China's new protein meat substitute market has reached an inflection point. Additionally, health and lifestyle factors are encouraging more millennial and Gen Z consumers to explore new proteins. As a result, GlobalData, a leading data and analytics company, predicts that the sales value of new protein meat alternatives in China will surge at a compound annual growth rate (CAGR) of 12.6% through 2022-27.
GlobalData estimates that soy-based products and plant-based proteins will lead the growth of China's new protein meat alternatives market during the forecast period, while the grain-based segment will experience a slowdown.
Bobby Verghese, consumer analyst at GlobalData, commented:
"The economic boom of the 80s boosted the consumption of meat and seafood, which became a symbol of good health and rising economic status. As a result, China became the largest market for animal meat in the world, accounting for nearly half of the world's pork consumption by 2022 and more than 30% of mutton consumption. Mainstream Chinese cuisine has become meat-based, and older generations view a plant-based diet as an orthodox religious practice. Although tofu-based vegetarian products have been popular in China for centuries dishes, but they think plant-based diets are just a fad in Western diets."
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