The Popularity Trend of Soy Milk Powder Drinks Abroad

At a time when the concept of healthy eating is prevalent, soy milk powder drinks are gradually gaining more and more popularity abroad.

Judging from market data, the market size of soy milk powder drinks is expanding. The Europe soy milk beverages market was valued at USD 1.59 billion in 2022 and is expected to grow to USD 2.07 billion by 2028, growing at a CAGR of 5.4% during 2023-2028. Among them, soy milk powder, as a convenient form of soy milk drink, has naturally taken the express train of this growth. Taking the United States as an example, although there is no detailed data on soy milk powder alone, the plant-based beverage market is booming as a whole, and soy milk, as a traditional and classic plant-based drink, its powdered products are bound to benefit from it, and the market share is gradually increasing.

Soy milk powder drinks are favored by different consumer groups abroad. People who pursue a healthy lifestyle are the main consuming force, and they value the rich nutrition of soy milk powder. Soy milk powder is rich in high - quality plant protein, low in sugar, low in fat, and free of cholesterol, which meets their strict requirements for healthy food. For instance, in Europe and America, many fitness enthusiasts, vegetarians, and people concerned about cardiovascular health often choose soy milk powder as a high - quality source of protein supplement. In addition, with the rise of global vegetarian culture, more people are starting to look for alternatives to animal protein. Soy milk powder, a plant - based protein product made from soybeans, is in line with their dietary needs. There are also lactose - intolerant people who, unable to digest lactose in milk, turn to soy milk powder drinks, which can meet their daily nutritional needs without causing discomfort.​


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