China Foodstuff & Protein Group Co., Ltd

The consumption of textured protein in Vietnam is on the rise, mainly influenced by multiple factors such as the progress of medical research, the enhancement of health awareness, and the development of the food industry. With the popularization of the vegetarian culture and the improvement of environmental protection awareness, the market prospect of textured protein is broad.  Medical Research Driving Specific Consumption In terms of medical research, there have been studies targeting Vietnamese patients with type 2 diabetes, in which patients were given textured soy protein to consume. The research found that consuming textured soy protein has a positive effect on improving the blood glucose and blood lipid concentrations of patients with type 2 diabetes. This indicates that textured protein has a certain application in the medical and health field in Vietnam, and it may promote the awareness and trial consumption of textured protein among some consumers, especially those who ar...

     On March 5th, Impossible Foods officially introduced its first plant-based "steak" product, Impossible Steak Bites, at the Natural Products Expo West. With its rich meaty aroma, high-quality protein, and juicy texture, this product ushers in a new era for plant-based meats.       Impossible Foods has always made breakthroughs in ingredient science and flavor science, and is committed to using nutrient-rich plant-based ingredients to develop mouthwatering meat alternatives. As an innovative creation, Impossible Steak Bites significantly surpasses competing products on the market in terms of rich meat flavor and texture, once again reinforcing Impossible Foods' position as a leading enterprise in the plant-based meat industry, and becoming a product that even meat lovers are happy to choose. Each serving of Impossible Steak Bites contains 21 grams of protein, making it an important source of high-quality complete protein, and is rich in fiber, iron, and ...

The sales of plant-based milk have slowed down over the past year, but Danone, the producer of Silk and So Delicious, still sees great potential in this market. By emphasizing the combination of "fun" and "functionality," Danone is attempting to redefine the appeal of plant-based beverages. As consumers are increasingly inclined to choose healthier products, functional beverages are becoming a trend. However, Danone believes that taste and convenience are equally important. To this end, the company has recently launched a fun marketing campaign, focusing on promoting the taste advantages of its plant-based beverages (including Silk and So Delicious). This marketing campaign started with a star-studded "Cereal Liar" pop-up event, mainly promoting Silk's vanilla almond milk. This event was launched at a time when the sales of plant-based milk were slowing down due to changes in consumer demand. According to data released by Nielsen IQ last summer, within...

       Magnum is a premium ice cream brand under Unilever.   Magnum was founded in 1989 and was initially developed and produced by the Danish company Frisko, which is part of Unilever. As the pioneer of ice cream bars with chocolate coatings, Unilever positioned Magnum as a mid-to-high-end ice cream brand from the very beginning. On February 25th, Magnum, a premium ice cream brand under Unilever, announced that it will adjust the formulas of its plant-based ice cream series in the UK market, replacing the pea protein in some products with soy protein. This improvement applies to three products: Vegan Classic, Vegan Almond, and Blueberry Cookie. Magnum stated that this change aims to enhance the flavor of the products through soy protein and has received positive feedback in consumer tests. To complement the formula upgrade, Magnum has also launched a new packaging design to more intuitively convey the product changes. Daniel Lythgo, the Magnum UK brand manager,...