Magnum announced that it would replace part of the pea protein with soy protein

       Magnum is a premium ice cream brand under Unilever. Magnum was founded in 1989 and was initially developed and produced by the Danish company Frisko, which is part of Unilever. As the pioneer of ice cream bars with chocolate coatings, Unilever positioned Magnum as a mid-to-high-end ice cream brand from the very beginning.

On February 25th, Magnum, a premium ice cream brand under Unilever, announced that it will adjust the formulas of its plant-based ice cream series in the UK market, replacing the pea protein in some products with soy protein. This improvement applies to three products: Vegan Classic, Vegan Almond, and Blueberry Cookie. Magnum stated that this change aims to enhance the flavor of the products through soy protein and has received positive feedback in consumer tests.

To complement the formula upgrade, Magnum has also launched a new packaging design to more intuitively convey the product changes.

Daniel Lythgo, the Magnum UK brand manager, said, "We continuously test and improve our products to bring shoppers the most luxurious ice cream experience. Our plant-based range is no exception. After consumer testing, we found that they truly love our new silky plant-based ice cream formula and the flavors it offers."



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