Factors Promoting the Increase in the Consumption of Textured Protein in Vietnam

The consumption of textured protein in Vietnam is on the rise, mainly influenced by multiple factors such as the progress of medical research, the enhancement of health awareness, and the development of the food industry. With the popularization of the vegetarian culture and the improvement of environmental protection awareness, the market prospect of textured protein is broad. 

Medical Research Driving Specific Consumption

In terms of medical research, there have been studies targeting Vietnamese patients with type 2 diabetes, in which patients were given textured soy protein to consume. The research found that consuming textured soy protein has a positive effect on improving the blood glucose and blood lipid concentrations of patients with type 2 diabetes. This indicates that textured protein has a certain application in the medical and health field in Vietnam, and it may promote the awareness and trial consumption of textured protein among some consumers, especially those who are concerned about their health.

Raised Health Awareness Bringing Potential Demand

With the popularization of the concept of healthy eating globally, Vietnam has also been influenced. Consumers are paying more and more attention to the nutritional and healthy characteristics of food. As an ingredient rich in protein, low in fat, and high in fiber, textured protein conforms to the trend of healthy eating, and therefore has a certain potential consumer market. For example, some consumers who pursue a healthy lifestyle may choose products containing textured protein as a partial substitute for meat to reduce fat intake and increase dietary fiber.


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