40% of Chinese consumers are actively reducing meat consumption.

 


40% of Chinese consumers are actively reducing meat consumption.

The study, published in the Journal of Human Nutrition and Dietetics, surveyed 1,206 consumers and found that 40 percent of respondents were actively reducing their meat consumption (though only 2.7 percent were vegetarians).

However, 60% said they had tried plant-based meat products, and half of those consumers were willing to buy again.

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