Alternative proteins are turning from niche to mainstream

 the scale will reach US$290 billion in 2035, and plant-based products account for 70%

With the advancement of technology, the emergence of innovative companies, the entry of large companies into the market and the continuous realization of capital investment, the size of the alternative protein market will be further expanded to meet the public's demand for healthy and high-quality protein. The recent report on the development of the alternative protein industry released by the Boston Consulting Group shows that by 2035, the market size of alternative proteins is expected to reach 290 billion US dollars, of which plant-based products will reach 69% of the market share, followed by microbial fermented proteins (22). %) and cell culture proteins (9%). 

Alternative protein consumption is on the rise

Consumers around the world love to enjoy animal protein, so much so that in 2020, humans consumed a total of 574 million tons of meat, seafood, dairy and eggs, an average of 75 kilograms per person. Consumption is still increasing, especially in developing markets.

At the same time, concerns are growing about the environmental costs of raising food animals, animal welfare, and the human health impact of consuming so much traditional protein. Alternative proteins are moving from a niche product to a mainstream.

However, what people see today is only the beginning of protein transformation. By 2035, when alternative protein is exactly equal to traditional animal protein in taste, texture and price, it is likely that 11% of all meat, seafood, eggs and dairy products eaten globally will be alternative protein. That number could hit 22 percent by 2035, as regulators push and technological change escalates. By then, Europe and North America will have reached a "peak meat" and consumption of animal protein will begin to decline.

Market share depends on taste and price

How big will the alternative protein market grow? How fast will it grow? In 2020, around 13 million tonnes of alternative protein were consumed globally, accounting for only 2% of the animal protein market. According to the basic situation of the current market, it is expected that in the next 10 years, the alternative protein market will increase by 7 times compared with the current size. Alternative proteins will account for an 11% share of the total protein market by 2035, growing from 13 million tons per year today to 97 million tons per year.


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