How is North American plant-based product innovation doing?

On February 10, 2022, Global Food and Ingredients (GFI), a Canadian company specializing in plant-based foods and ingredients, announced the completion of the acquisition of the premium plant-based brand YourFitness Dish (YoFiit) to expand GFIs range in plant-based milk and healthy snacks The layout and volume of the class market.

It is understood that YoFiit is one of the most innovative plant-based brands in the global food and beverage industry. It has a number of pioneering technologies and has achieved good results in the Pepsi accelerator program. It focuses on high-protein plant-based milk products and sells snack bars and Granola. Cereals, etc., are the new force of North American plant-based brands.

Alliance with plant-based super players

As Canada's premier plant-based food and ingredients company, Toronto-based GFI is accelerating its growth, working with customers and local farm suppliers to create sustainable supply chains for pulses and other high-protein specialty crop ingredients, Bringing plant protein to the world. GFI has four main business lines: pea protein products, plant-based ingredients, plant-based pet food ingredients and plant-based consumer packaged goods. This GFI's acquisition of the plant-based franchise brand YoFiit is an important move to expand the plant-based consumer product matrix.

YoFiit's product portfolio includes a range of plant-based products including high-protein plant-based milks, high-protein low-sugar snack bars and Granola cereals. Due to the unique health claims offered by YoFiit products, the brand has gained a very loyal customer base in Canada.

YoFiit has major expansion plans into the U.S. market and across Canada, while also developing new plant-based products, continuing to expand and address plant-based product nutrition and flavor shortcomings. We are excited to join GFI to accelerate these plans. , and hopes to directly link the raw material demand of plant-based ingredients to the farm level through GFIs platform.YoFiit founder Marie Amazan commented, and GFI also expressed that she is very much looking forward to Yofiits successful landing in the United States in a few months to help it achieve market expansion.

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