Nearly half of food and beverage manufacturers will invest in plant-based products in 2022

 

UK-based Atura Proteins released interesting findings on food and beverage brand owners and manufacturers, 56% of manufacturers will invest in plant-based products in 2022, and 41% believe vegan meats such as puree will become plant-based The largest growing category in the field.

Key findings of the study include:

1. Of 102 UK food and beverage professionals, 41% said meat alternatives such as plant-based puree will be the biggest growth category for plant-based foods, followed by cereals (13%) and cheese (12%).

2. Varied diets are the main attraction for flexitarians (48%) and vegans (47%), so investing in plant-based foods is the most frequently considered reason.

3. The biggest obstacle to developing plant-based foods, 34%, cited difficulty in sourcing raw materials.

Paul Donegan, Commercial Development and Marketing Manager at Atura Proteins commented:

“Our research shows that plant-based foods are the focus of food and beverage industry professionals, and that plant-based foods can continue to evolve into ovo, flexitarian, and even vegan diets. The increased demand for plant-based diets is Relevant brands present significant opportunities. Our findings suggest that decision makers may experience challenges when sourcing certain plant-based ingredients, which may reflect supply chain pressures resulting from increased demand.”

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