New report: Over 50% of Britons will wean themselves off animal meat by 2040

A report commissioned by the international environmental group No Meat May found that 50% of the UK population will be completely off meat by 2040, and 15% of them will be vegan (no meat other than meat) any food of animal origin, such as custard). The research was carried out by food futurist Dr Morgaine Gaye, who has also predicted this trend before.


Dr. Gaye said:

"As society's general acceptance of meatless meals increases, coupled with the widespread availability of new protein alternatives, we expect to see continued changes in the way consumers shop and eat."


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