Plant-based product consumers have reached 40%

 Acosta, a global integrated sales and marketing services provider for the consumer goods (CPG) industry, has released its latest research report, Plant-Based Eating: Trend or Fad? The report explores increased consumer interest in purchasing plant-based meat and dairy alternatives. According to research by Acosta, 40% of consumers currently buy plant-based meat and/or dairy and cite health as their primary purchase driver.

Kathy Risch, Senior Vice President of Business Intelligence at Acosta said:

“Consumer focus on healthy living has increased significantly since the onset of Covid-19. The wider discussion on the importance of health and wellness has alerted many consumers to the potential long-term benefits of meat and dairy alternatives , so the sales of plant-based products are on the rise. The Plant-Based Food Association reports that plant-based food sales in the United States will reach $7 billion in 2021 (about 45.5 billion yuan), an increase of 27% over 2019. With consumption As consumer awareness continues to expand, we expect sales in this category to grow steadily over the next decade.”

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