70% of Gen are interested in plant-based eating more for health than for the environment

Gen Z is driving the fast-growing plant-based food market. According to a recent survey, 70 percent of Gen Zers say they plan to adopt a plant-based diet within the next five years, but the reason isn't necessarily related to their climate concerns.


Generation Z — those born between 1997 and 2012 — have become a driving force in the plant-based food market. According to a recent survey by the US-based Medical Inspiration Daily For Stronger Society (MIDSS), more than half of Gen Zers are plant-based because of the health benefits.

Earlier this year, MIDSS surveyed more than 3,000 people on plant-based and regular diets to gauge their interest, commitment and motivation for a plant-based diet. 

Research shows that a plant-based diet can promote better heart health and healthy weight management, and reduce the risk of chronic disease. More than 51 percent of respondents said they chose a plant-based diet because of its health benefits.

Obesity is a growing problem among young people, especially in the United States, where nearly 20 percent of children and adolescents are obese. Obesity increases the risk of type 2 diabetes, asthma, joint problems and other chronic diseases. Eating plant-based foods can help prevent obesity and related chronic diseases.

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