Chinese urban perceptions of plant-based meat


Plant-based meat is gaining popularity around the world, with many major city grocery stores and restaurants now offering plant-based meat alternatives. Western society has done a lot of research on this emerging market. But how does China, where overall meat consumption is rising, view plant-based products?


The study's authors surveyed 579 consumers in four major Chinese cities to learn more about their experiences and preferences for plant-based meat alternatives. The results showed that most Chinese consumers in big cities are open to new proteins. 85% of respondents had eaten plant-based meat before, and 82% had purchased plant-based meat.

Buddhists, wealthier respondents, and those who reduce or eliminate meat intake are the most likely to buy plant-based meat. The survey found that most respondents are reducing their consumption of meat and animal products. Of the participants, just over 1% identified themselves as vegan, nearly 9% were lacto-ovo vegetarian, nearly 10% were pescetarian, and 49% were flexitarian By.

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