Consumers' attention to health and sustainable development has promoted the rapid development of plant protein
Some experts pointed out that the continued growth of consumers' interest in health and sustainability will drive the vigorous development of plant-based food and beverages.
The SPINS report shows that the plant-based market is growing at a rate of 29% per year. That's almost double the 15 percent growth rate for the overall food and beverage market, SPINS said.
Likewise, plant-based protein products are growing twice as fast as animal-based protein products in most segments. Experts expect this trend to continue as more people look for healthier, more natural products.
Plant-based products are no longer a niche product. This has prompted major CPG companies to redesign and innovate new product lines. Consumers are turning to plant-based products for many reasons, but the two reasons we hear most often are that plant-based products are considered better for their health and the planet.
A June 2020 survey by the International Food Information Council (IFIC) reported that nearly 70% of consumers believe plant-based protein is the healthiest; 24% said they eat more plant-based dairy; According to Cargill, more than 40 percent of people believe that plant-based products are healthier than non-plant-based products. In addition, sustainability is also an important factor for consumers to choose plant-based.
In addition to health and sustainability, the pandemic itself has boosted interest in plant-based products. According to the IFIC Food and Health Survey, 85% of Americans have changed their eating habits due to the pandemic, 28% ate more protein from plant sources, 24% ate more plant-based dairy products, 17 % ate more plant-based meat alternatives.
Trendy protein
Plant protein advanced technical service experts pointed out that soy protein is still the dominant plant protein in the market because it is inexpensive, powerful, and one of the few that can be determined to be nutritionally complete based on its protein digestibility corrected amino acid score (PDCAAS) One of plant protein. But pea protein has emerged as a notable competitor due to its label-friendly status as well as its nutritional and functional attributes.
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