The study found that 99.8% of Chinese respondents are willing to buy locally produced plant-based meat burgers

A survey of consumers from four first-tier cities in China shows that attitudes towards plant-based meat are overwhelmingly positive. The study was recently published in the <Journal of Integrative Agriculture>.


The study was conducted by the China Agricultural Policy Research Center of Peking University, with a total of 579 respondents from Beijing, Shanghai, Shenzhen, and Chongqing, and the data came from an online questionnaire in 2021.

The study found that 99.8% of respondents are willing to buy a locally produced plant-based meat burger; 85% have already tried plant-based meat, mainly due to a desire to try new things and a belief that plant-based products are healthier. Women, the educated, and those with higher incomes are the most likely to buy plant-based meat. In addition, among the four cities, Beijing has the highest proportion of consumers who have tried meat alternatives, accounting for 89%.

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