What's the difference between 60%, 69%, and 70% protein content functional concentrated protein?

In the world of protein powder, there's a seemingly simple yet often overlooked number—protein content. While some concentrated protein powders are labeled 68%, others can reach 69% or even 70%. What does this tiny 1%-2% difference mean? Today, we'll discuss the "purity ladder" of functional concentrated protein to help you understand the value behind these three numbers.

First, what is "functional concentrated protein"?

Unlike regular protein powders that only emphasize "protein supplementation," the core of functional concentrated protein lies in the word "functional." This means that during processing, we not only pursue high protein content but also focus on preserving the protein's natural structure—maintaining good solubility, emulsification, and a smooth texture. Simply put, it not only provides nutrition but also a better consumption experience.

68% Protein: 

A High-Performance, High-Value Concentrated Protein This is our standard high-quality concentrated protein. A 68% protein content already exceeds the basic standard, meaning it removes most of the lactose and fat while retaining a rich milky aroma. For most daily supplementation and food processing needs, 68% protein is a mature and stable choice. It satisfies nutritional fortification requirements while possessing good functionality, making it a reliable and affordable option.

69% Protein: A Further Step Towards Purity

The seemingly small increase from 68% to 69% requires more refined membrane filtration technology. This means that more lactose and ash are gently removed while preventing protein denaturation. Therefore, 69% protein typically has a cleaner ingredient list, a purer taste, and faster dissolution. For those with sensitive palates who seek a pure experience, 69% will make you realize, "So protein powder can taste this good!"

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