The price difference between animal-based and plant-based alternatives is decreasing

ProVeg Netherlands partnered with Questionmark to analyze food pricing in Dutch supermarkets. Staff researched 36 different products with the same serving size. The group said that while prices will vary by supermarket and product, - the price differential between animal-based and plant-based alternatives is decreasing - is the same trend "everywhere".


According to ProVeg, plant-based burgers were on average €0.56 per kilo more expensive than animal-based burgers in February. The price of plant meat is now even €0.78 per kilo less than the price of animal meat.

The report also found that plant-based chicken was €0.116 cheaper per kilogram than conventional chicken, but now the price difference is as high as €0.37. Likewise, the price of plant-based minced pork has dropped from €0.29 per kilo cheaper than animal pork to currently €1.36 per kilo.


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